AI Insights · Timothy · June 2025
Top 5 Free-to-Play Games Performance in the UK, Q2 2025
Explore the trends in downloads, revenue, and active users for the top free-to-play games in the UK during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top free-to-play games in the United Kingdom showcased varied performance metrics across downloads, revenue, and active users. The following analysis is based on data from Sensor Tower, providing insights into the trends of these popular apps.
Block Blast！ from Hungry Studio maintained a strong presence with weekly downloads peaking at approximately 104.6K in late May. However, the active user base saw a gradual decline from 3.16M in early April to around 2.36M by the end of June.
Kingshot by Century Games experienced a significant rise in weekly revenue, starting at $67.5K and climbing to $489.3K by the end of June. Downloads also increased notably, hitting a high of 133.3K in early June, while weekly active users grew impressively, reaching 192.9K during the same period.
Roblox from Roblox Corporation demonstrated consistent revenue, peaking at $593.4K at the quarter's end. Downloads varied throughout the quarter, with the highest at 73.1K in late May. Active users showed an upward trend, reaching nearly 5.98M by the end of June.
Color Block Jam by Rollic Games had steady weekly revenue, fluctuating around $200K, and downloads starting strong at 80.4K but declining to approximately 38.9K by late June. Active users remained relatively stable, hovering around 368K.
Vita Mahjong from Vita Studio saw modest revenue, with slight fluctuations around $1.4K. Downloads were relatively stable, peaking at 53.8K in mid-April, while active users remained consistent, ending June with about 490K.
For more detailed insights and data, visit Sensor Tower's website.
